POS display for VIAGGIO – elegance and travel-inspired design
Introduction
Watch POS display developed for VIAGGIO, a symbol of elegance and escape. A refined design inspired by the art of travel and the brand’s timeless codes. A POS display combining noble materials and meticulous details for a distinctive showcase.
Description
This display embodies the DNA of VIAGGIO, balancing sophistication with a spirit of adventure.
The beveled base, echoed on the podiums, enhances elegance and creates subtle visual depth.
The copper finish dominates, evoking refinement and the timelessness of the brand’s watch creations. A striking detail is the word “NEW” in brushed aluminum, laser-cut to add a deliberate vintage touch. The two-part header, framed in antique copper galvanized metal, provides balance and structure. Watches are presented on matte black resin C-rings, contrasting with the metallic finish. The VIAGGIO logo, hot-stamped on the left header, adds finesse and authenticity. A premium showcase that blends modernity with classic elegance.
Key features
Beveled base and podiums for an elegant, refined design
Copper finish with galvanized metal frames
“NEW” sign in brushed aluminum, laser-cut
Matte black resin C-rings for a clean, elegant presentation
Hot-stamped logo on the left header
Two-part header with antique copper frames
For whom?
This display is designed for premium and lifestyle watch brands wishing to highlight their creations within a universe of travel and refinement. It is ideal for jewelry stores, department store watch corners, and concept stores seeking distinctive and elegant furniture.
Technologies
The MDF structure is carefully cut and lacquered, then combined with galvanized metal elements to ensure both durability and aesthetics. The “NEW” sign is crafted from brushed aluminum and laser-cut for a precise, lasting finish. The logo is applied using hot stamping, a technique that ensures a refined and durable result. Every stage of production combines industrial precision with artisanal craftsmanship, delivering a high-end finish true to the identity of VIAGGIO.
