POS display for SLAZENGER watches – sporty elegance meets refined design
Introduction
POS display designed for SLAZENGER watches, a sporty yet elegant brand rooted in tennis and British lifestyle. A compact piece of furniture, created to integrate seamlessly into jewelry store shelves. A refined POS solution combining modernity, functionality, and a strong brand identity.
Description
This small-sized display highlights SLAZENGER’s unique universe by combining sporty design with elegant finishes. The main structure is crafted from triple-layer lacquered MDF in dark green, the brand’s emblematic color, evoking the world of tennis and its identity codes.
Touches of brushed gold-colored aluminum accentuate the base and header, adding contrast and sophistication. The tinted PMMA logo, laser-cut and applied onto the aluminum header plate, delivers a premium, high-quality effect. An advertising visual is integrated into a mini-frame on the right-hand side of the header, attracting attention and reinforcing brand communication. Compact and well-proportioned, this display optimizes space while ensuring impactful watch presentation.
Key features
Structure in dark green triple-layer lacquered MDF
Brushed gold aluminum elements on the base and header
Tinted PMMA logo, laser-cut and mounted
Advertising visual embedded in a mini-frame on the header
Compact format adaptable to jewelry store shelves
Design blending sportiness with British elegance
For whom?
This display is intended for sporty and lifestyle watch brands seeking to assert a strong identity at the point of sale. It is ideal for jewelry stores, department store watch corners, and multi-brand retail spaces, where visual impact and space optimization are key.
Technologies
The MDF is cut and lacquered in three layers to ensure a smooth, durable finish.
The aluminum components are brushed and anodized to achieve a refined, resistant gold effect.
The logo is made of tinted PMMA, precisely laser-cut, then affixed to the metallic surface.
Finally, the advertising visual is inserted into a mini-frame integrated into the header, ensuring a clean and premium presentation.
