FILA Watch POP Display
Introduction
Watch POS display developed for the sportswear brand FILA. A modern and dynamic design that perfectly reflects the brand’s sporty and urban universe. An impactful solution to highlight collections at the point of sale.
Description
This watch display has been designed to capture FILA’s energy and visual identity. Its iconic colors – white, red, and blue – cover the entire structure, creating an immediate connection with the brand’s world. The display is composed of four distinct parts: a header featuring an advertising visual and a raised logo, a robust main base, and two arches (horizontal and vertical) that bring rhythm and modernity to the presentation. Each element, except for the header, is fitted with grooved panels to accommodate transparent C-rings, universal holders for showcasing watches. The front part of the base includes six platforms, each screen-printed with the logo and fitted with a C-ring, providing additional display points. The overall design blends functionality with aesthetics, creating a strong visual impact in the retail space.
Key features
Display composed of 4 parts: header, base, and two arches
Raised logo and advertising visual on the header
Structure in FSC-certified MDF with multicolor lacquer finish (white, red, blue)
Grooved panels to hold C-rings
6 front platforms with printed logo and integrated C-ring
Transparent plastic watch holders for a clean and effective presentation
For whom?
This display is intended for sporty and lifestyle watch brands wishing to express their identity through a dynamic and colorful POS solution. It is particularly suited to department store watch corners, sportswear boutiques, and concept stores, where visual impact and brand consistency are key.
Technologies
Manufacturing is based on the use of FSC-certified MDF, cut and lacquered with three layers to ensure a premium and durable finish. The pieces are laminated and grooved to receive C-rings and to guarantee optimal modularity in presentation. The raised logo is produced through machining and lamination, while screen-printing ensures faithful and durable reproduction of the logo on the platforms. The entire process combines industrial precision with refined finishing touches to reflect the brand’s sporty and premium spirit.
