Welcome to the CPI China blog — your source of inspiration and expertise dedicated to the world of watchmaking. Here, we share the latest trends in watch POS displays, premium boxes, and merchandising solutions tailored to retail environments. You’ll also find analyses of watch industry marketing news, material innovation highlights, and practical advice on enhancing your in-store collections.

Our goal : to help watch brands strengthen their visibility strategy and reinforce their premium image through creative and sustainable solutions.